What cookies are
Cookies are small files a website stores in your browser. Some are needed for a site to work. Others help a business understand how its website is used and whether its advertising works.
The cookies we use
Strictly necessary cookies are always on, because the website and portal cannot work without them. On the portal these are session cookies and two-factor authentication tokens. On the website the only strictly necessary storage is the record of your cookie choice.
Advertising and analytics cookies are set only if you choose Accept in the cookie banner. We currently use the Meta Pixel (cookies named _fbp and _fbc) to measure adverts on Facebook and Instagram, Google Ads with Google Tag Manager (cookies beginning _gcl) to measure Google adverts, and Google Analytics (cookies beginning _ga) to understand how visitors use the website. Until you choose Accept, no advertising or analytics cookie is set and nothing is sent to Meta or Google from your browser. If you choose Reject, nothing loads. Separately, we count visits with Vercel Web Analytics, which uses no cookies and so does not depend on this choice.
Changing your choice. Use in the footer of any page to see the banner again and change your answer. Choosing Reject after Accept removes the advertising cookies we can reach and stops any further loading. You can also delete cookies through your browser settings.
Cookies by name
| Name | Set by | What it does | How long it lasts |
|---|---|---|---|
| ifac_cookie_consent | IFA Connect | Remembers your cookie choice (kept in your browser’s storage, not a cookie) | Until you clear your browser’s data |
| _fbp, _fbc | Meta | Measures visits from adverts on Facebook and Instagram | 90 days |
| _gcl_au, _gcl_aw | Google Ads | Measures visits and enquiries from Google adverts | 90 days |
| _ga, _ga_ followed by an ID | Google Analytics | Counts visits and shows how visitors use the website | 2 years |
Everything except the first row is set only if you choose Accept.
More information
Our privacy policy explains how we use personal information, including through the advertising and analytics services above. If you have a question about cookies, email hello@ifaconnect.co.uk.
Last updated: 30 October 2026